admin | wordpress | October 20th, 2010. | views: 5144

Every blog (or web page) owner wants more visitors, more page views and ? bigger incomes. Wordpress has some very effective SEO plugins to help site owners achieve the maximum. We'll be analysing some SEO plugins here and give a few important tips to help you improve site positioning on Google (and other search engines).

wordpress SEO

Unique and High quality content

Remember that content is the basis, plugins and optimisations are just tools to help others get to your content. Spend enough time building your content and you will be rewarded. Google is very sophisticated piece of jewelry, it knows if users like your content or not. How, you ask? Very simple. If user searches Google for term "x" and gets your site listed and clicks on your site Google will wait to see if that user returns to other search results or not. If he does- that means he might not have found the information he was looking for on your site. If he doesn't- that means he is satisfied with what he found. Be sure to give complete information to the users and don't forget- If users love you, Google will love you too.

By choosing Wordpress as your CMS you have the privilege of some very nice SEO features. Here is the list of those I recommend. Those are plugins compatible with every Wordpress site no matter  private or commercial, big or small, no matter what its primary subject is.

Site performance

To find out how your site performs (is it fast or slow) you can use Yahoo YSlow or Google Page Speed tool. Both will give you good picture of site performance.

JSlow analitics
JSlow analysis

Also, if you have Google webmaster tools instead, you can check the Site performance under Labs tab. 

Wordpress has tens of plugins for caching the site, minifying scripts and objects, adding expires headers and for other important optimisations. W3 Total Cache is all-in-one plugin which does all. It is the most complete Wordpress performance optimization plugin. Installation process is easy enough. After installing this plugin, the site will be loading much faster. Important notice- if you are the site admin, you will not see the cashed version of site. W3TC does that to help you notice the changes on page when you modify it.

 

w3tc
Graph on the left shows loading time of my site before and after W3TC installation.

 

 

Meta tags and readable links

Some time ago, having meta tags and user friendly links was the most important SEO need. Today, more weight is put on good site performance and users opinion which is measured. However, good meta tags don't cost a thing so I recommend putting them.
Add Meta Tags provides automatic meta tags configuration with optional manual customisation both for front page and for posts. For more fine tuning there is
All in One SEO Pack.Beginners can use it out-of-the-box while advanced users can fine-tune everything using customisable options.

Visibility

If search engines can't find you they can't index you. Google XML Sitemaps will do the job of creating dynamic sitemap and update them with every new post. Installation process is easy enough for beginners and advanced users.

Internal links

Posts and pages should link one another for two reasons. First reason- after user reads the article he likes to be offered with more content. Internal links will raise the amount of page views. Second reason- search engines count those links carefully.

Efficient Related Posts will offer related content based on keywords, Better Tag Cloud will display all keywords as links while Most Commented Widget will show most popular posts (only if you use comments).

 

External links

The more other sites link to you, the better. If you have high quality content somebody will link to it. You can exchange links with sites that cover similar subject as your site does. You should help your readers share your content on social networks.

Social bookmarks is customisable plug-in that will put Facebook, Twitter and other social media buttons to your posts giving reader a chance to re-publish your article.


Social Media Widget is Widget plugin with Social media icons, also customisable.
Most social networks put "no-follow" tag in every outbound link. That way they are saying "we're not responsible for the content we link to". Some Web developers claim that Google doesn't give any importance to "no-follow" links. In my opinion, those links couldn't weight as much as standard "follow" links but still they do bring some points. Opening a Facebook page and using Facebook social plugins can drive much traffic to your site so consider implementing those too.